Annabel Shorter - Consultant
With a background as a Senior Business Development executive in
a number of large and small organisations, Annabel brings over a
decade of negotiating and commercial experience to her
clients. Her early participation in the emerging field of
partnership marketing saw her creating deals across a large cross
section of industries, charities, utilities, FMCG brands, football
clubs and pop stars!
Prior to joining Scotwork in 2007, Annabel enjoyed success in a
number of blue chip business development roles. She began in
Account Management with Castrol UK Ltd and went on to become part
of the Senior Leadership team of Levi Strauss UK Ltd at the height
of their success.
Annabel moved to work in the field of partnership or
affinity marketing, creating and delivering deals for Cable &
Wireless and Virgin Mobile before entering the brave, new world of
mobile marketing, heading up business development for two small
VC-backed enterprises. The delivery of these experimental
initiatives required significant organisational change and internal
negotiations were long and hard-fought.
Throughout her career, Annabel has been responsible for driving
growth, often in difficult and new environments. She believes
passionately that strong negotiating is at the heart of effective
business performance and draws on her experiences, good and bad to
assist her clients.